In 1998, A family of fashion lovers thought “Why don’t we bring our fashion love to the kids world?”

And that was the time when it all started. At the heart of Cairo, in the historical Downtown area of Egypt; the first Pinky Lollypop store came to life. It was a change to kids’ fashion & apparels Egyptian market as it was reshaped at time.

Bringing worlds’ voguish, colorful and up-to-date kids fashion designs, was the aim of the family and it became the main reason of an extended brand success story.


Pinky Lollypop is a forward integrated business model, as it is a part of AlASHMONY Group, a leading supplier of kids-wear fashion that was founded in the 80’s by the same family and has been in the local market for more than 40 years. AlASHMONY employs +600 in their Plant, Whole Sale Offices, & Retail Stores.

Starting from Downtown, a chain of an exquisite brand started taking place, thinking “Why not share happiness through kids’ fashion and widen it to every part of Egypt reaching every youngster and fashion-lover parent”. With such a goal-oriented mindset, Pinky Lollypop managed to grow and became a Trade mark as a specialized kids’ fashion & apparel brand with 20+ physical stores in various destinations of Egypt & still growing.

“I Can ensure you, there’s no feeling in the world compared to adding a glimpse of happiness to a kid’s life. And we chose to do that through apparel designs that help little ones stand out and show off a sense of confidence & style from birth date till teenage era”.



Building on our Chairman words, we believed that it is our goal to transfer these happy feelings through all times. To make that happen, we had to be within a kid’s different childhood phases, bringing all his apparel needs in one place starting day 1 till 16 years of age; through designing apparels & accessories tailored to every childhood phase.

That new-born babies will find their all-in cotton items designed with baby prints & colors.

That Infants & Toddlers will find their favorable printed characters on their clothing with a large variety of cuts, washes, materials & colors suitable for their age.

That Teenagers will Find the trend in items they look for through teenage era; similar to adults’ fashion apparels. Preparing them for adult-hood phase.



At Pinky lollypop, we believe that such a long journey acknowledges children of every fashion item. With our large variety of items, colors and designs in every age group, a fashion awareness is being built within a child mindset.

Our Brand-Child journey never ends, even after preparing stylish teenagers to adulthood, Adults become parents whom we believe will grow up their little ones having the know-how to dress mindset and come back to their favorite “Pinky Lollypop”.



We didn’t leave it to just Day & Night apparels, but also developed the idea of bringing every wearable item & accessory a child will need from birth-date towards infant, toddler, and teen phases under one roof.

The essence of the “all under one roof concept” created a shopping experience that is enjoyable, memorable for kids and much effortless, time-saving for parents.

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